ASK STEVE - What advice do you have for professionals considering launching a startup?
Many of the challenges in the start-up process are very predictable. You need a good idea, a market that has at least marginal interest in that idea. You need good partners, lots of money, and the ability to smile in the morning and beat people silly in the afternoon. Start-ups are a way of life. It's not a job, it's not a career, it's a way of life. You start a business for the sense of accomplishment and the trouble becomes that real accomplishment takes a while to happe